Your company needs a blog. It’s as simple as that. Check out these numbers from inbound marketing guru Hubspot:
• An active blog can generate 97% more inbound links to your website.
• 92% of companies that blog multiple times per day have acquired new customers as a result.
• B2B marketers who blog receive 67% more leads than those who don’t.
Blogs drive traffic to your website, improve your Search Engine Optimization (SEO), and help to establish your company as a trusted voice in your industry. Unlike other tools, they require nothing more than your time. Most importantly, blogs radiate personality that is unique to your brand – and your brand only.