It’s All About You

“I’d probably use your services, but I know you’ve got a lot of plumbers on your service, how do I know my calls will come to me and not accidentally go to my competition?” asked a fellow I met at the Chamber meeting. From time to time this question comes up and I can proudly… Read More

Ransomware Attacks Increasing

There has been a steady climb in internet piracy over the past decade, and ransomware – barely heard of a year ago is now a serious threat. Here is the way it works – you click on an on-line ad or e-mail attachment and instantly malware attacks and blocks your files. You will soon receive… Read More

Great People

We say it so casually, “This is a 24 -hour business” – “Yep, 24/7 – 365 days a year” – “Uh-ha, even Christmas!” It’s a big commitment. We are always here for you. We staff 8,760 hours a year. Our training alone takes weeks; it is important we take time to teach the nuances of… Read More

People Hate Voicemail!

We spend thousands of dollars and thousands of hours building our businesses every year. THINK of all the time you spend posting on social media. Think of the dollars that go into search engine optimization – to bring your company name to the top of the heap. Look back on the number of lunches, breakfasts… Read More

“Small plates” of Work

In spite of our best laid plans, nothing of great importance seems to get done. Oh yes, there are times when we have a big push to complete a special project or mission, but for the most part our lives during this period have one interruption after another. Do not despair! This is the perfect… Read More

Marketing Insights- Not Responsive? Not Impressive

Ever stumble upon an unresponsive website on your smartphone? Irritating, right? Trying to decipher the copy made you feel like you were taking a twisted eye exam and you spent more time than you’re comfortable admitting pinching the screen, trying to zero in on the “Contact Us” button. A website is considered “responsive” when its… Read More

Social Responsibility- Increased Costs

Ringling Bros. and Barnum & Bailey Circus has closed their tent flaps! A year ago Feld Entertainment, Inc. announced they would phase out the elephant acts in response to consumer demands; ticket sales plummeted. We have turned against what we perceive as unfair practices whether it’s animal living conditions (restaurants now use only cage-free eggs)… Read More

Review Your Efficiency

Looking hard at what we do and why we do it will often result in significant savings. We all know that UPS is one of the cheapest guys in town when it comes to saving money. (That is a compliment.) In 2004 they actually created a navigational program to map driving routes with mostly right… Read More

Delegate! Time is Finite

We can and should delegate more, but three things stop us: We don’t think anyone can do the task as well as we can. We don’t think through what to delegate and how to do it. We don’t think we have TIME to teach someone else. We would be wrong on all three counts! Delegating… Read More

Could Your Epic Fail Go Viral?

Once upon a time we believed that 1 of 7 unhappy customers would complain, the rest would quietly leave. We also surmised that the average customer would tell 3 – 5 people when they were thrilled and 12 – 15 when they were upset. That was then. This is now. We have gotten “hardened” to… Read More